LOS ANGELES, Sept 24 — It’s a trend that’s spreading like wildfire. Each new musical release is generating dance challenges — almost immediately — on TikTok, the leading application for teenagers. While most viral dance routines were previously started by ordinary, albeit talented, web users, an increasing number of artists are getting in on the phenomenon and giving fans examples of dance steps that they can replicate on social networks.
Most of us first got a glimpse of the Atlanta rapper-singer’s dancing skills in the video accompanying his country rap hit,, where he tries his hand at line dancing. They are also on display in the videos of his latest singles,. He performs a rather lascivious dance on the devil’s thighs in the first one, and twerks shirtless in the middle of a group of prisoners in the second one.
The Atlanta-based musician isn’t the only one who has turned to big-name dancers to spice up the videos accompanying their tracks. In fact, it was commonplace until the mid-2010s, when record companies began to drastically cut back on music video budgets in the face of the rise of YouTube. No more spending millions of dollars like Gwen Stefani did to film the visuals for; it was time to save money.
Normani is a perfect example. The former Fifth Harmony singer “broke the internet” on multiple occasions with her videos that feature choreography as catchy as it is sophisticated. The one for her latest track,was particularly taxing for the 25-year-old. “I really wanted to push myself with different styles of choreography throughout the whole video. When I tell y’all my kneeeeees was going through it...
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