There’s little doubt that rankings make for attention-grabbing media headlines. In Malaysia, the press proudly proclaimed that “a record number of 22 Malaysian universities are now in the THE World University Rankings 2023 compared with 18 last year”.
Generally speaking, lower ranked universities find it harder to attract students than higher ranked ones, with direct consequences on university income. He was convicted in November 2021, and was fined and sentenced to prison in March this year in connection with a scheme to artificially inflate the school’s programme rankings against other schools nationwide.
Some rankings also rely on so-called reputation surveys from within the university community, which are inherently subjective. Rankings also often fail to capture other important aspects of university “performance” such as community service, lifelong learning, social mobility, graduate employability, industry collaboration, and environmental, social and governance activities.
Universities that do well in rankings naturally have a vested interest in not only keeping, but also promoting, the ranking system, while universities that choose not to participate in them run a real risk of losing out. Just as academics are told to “publish or perish”, universities must “participate or perish”.
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