Aisuka.Life, a community-driven brand that has been promoting its products through the 3Us — Upcycle, Upskill and Uplift — will move onto an online platform.
Founder Dr Choong Jian Ming said the company had been producing upcycled products in cooperation with different communities, to equip them with skills in order to uplift the communities. The outfit was previously known as Project Ekokraf when it was started in 2018 under the Penang Women Development Corporation.
Chong Eng, when launching Aisuka.Life, said the brand incorporated sustainability, circular economy, community engagement, social enterprise and online business elements.
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