Liverpool are renowned for relying on data when delving into the transfer market as they operate on a tighter budget than their Premier League title rivals Manchester City and Chelsea.
The field of companies vying to supply data to clubs all over the world is becoming a highly competitive sector. “I could see that the main assets in football, the players, were mispriced,” said Comi, who co-founded Soccerment in 2019. Comi says his operations are “a little bit different” to other companies compiling data as “our vision has always been to find a way to improve the adoption of data at every level of the football pyramid”.
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