Data weighs heavily as football transfer window opens

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Goals do wonders for a striker’s value, but in the January transfer window it may be the hard-running, tireless midfielder that is all the rage, due to data becoming an increasingly decisive factor in buying players.

Liverpool are renowned for relying on data when delving into the transfer market as they operate on a tighter budget than their Premier League title rivals Manchester City and Chelsea.

The field of companies vying to supply data to clubs all over the world is becoming a highly competitive sector. “I could see that the main assets in football, the players, were mispriced,” said Comi, who co-founded Soccerment in 2019. Comi says his operations are “a little bit different” to other companies compiling data as “our vision has always been to find a way to improve the adoption of data at every level of the football pyramid”.

 

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