Tiger ushers in the Year of the Rabbit with an abundance of promotions, interactive games, unique giveaways and a special collaboration.Chinese New Year is a time full of hopes for prosperity, happiness and reasons to celebrate. Tiger Beer is roaring into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow.
As for fans who will be purchasing their favourite HEINEKEN Malaysia brews at selected hypermarkets and supermarkets, not only will they get to enjoy Heineken, Tiger Beer, Tiger Crystal and Guinness Foreign Extra Strout in exclusive festive packaging, but they can bring home exciting merchandise too. The most sought-after gift, the exclusive Tiger Rummy Set will be given for free to those who purchase two cartons of Heineken, one carton of Tiger Crystal and 16 cans of Edelweiss.
Tiger is also bringing festive cheer to selected coffee shops and food courts with lion dances and ‘Choi San Yeh’ . Various stage performances, as well as enticing promotions and lucky draws are available from now until the end of January 2023 for consumers to welcome a bold new year ahead.
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