Cambodian longan winery tries to break through to the big time

Unlike bananas or oranges, which are known and loved everywhere, longan remains a decidedly regional fruit as the primary growers and consumers of it are all countries in South-East Asia – along with China – which is the world’s largest market for the fruit.

“Pailin’s longan does not smell like other ordinary longan. It is high in sugar content and we need to reduce its natural sweetness down to the lowest amount we can to use it for wine,” Thuch said. Thuch has been gathering up these longan rejects and is trying to find a way to process Pailin’s signature fruit into a new product which can be sold at home and exported abroad.

“I had my first taste of longan wine today at the family-owned Pailin Longan Wine Handicraft. Congratulations to the young entrepreneur, Vouch Thuch, for getting this small business up and running,” Murphy tweeted after the visit. “In 2013, I met a Scottish man and I got some ideas from him. He taught me about grape wine production techniques. I was not interested in grape wine per se, but I was interested in Pailin longan wine. I was thinking that if I produced grape wine, I would need to spend a lot of capital on farmland for the plantation. But for longan we already have an abundance of it because about 65 per cent of the people in Pailin grow longan,” Thuch said.

“Once I had 2,000 bottles of longan wine on my hands, the villagers said I was crazy to sell my farmland and spend tens of thousands of dollars to make wine and some people even tried to convince my wife to divorce me,” he said. Cheat Sokheang, a teacher who lives in Borey Kour Srov 3, said that he loves Pailin longan wine. He bought some for his own consumption and also to sell to neighbours in the borey and give as gifts to family members.

The next 15,000 bottles of longan wine will be sold in two stages. First, 5,000 bottles will go on sale this coming October and then remaining 10,000 bottles will be sold during March and April of next year.

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