Friday, 21 Feb 2020 11:03 PM MYT
Despite the unfortunate timing, with passengers on one ship quarantined in Japan after hundreds caught the virus and another turned away by five countries over fears someone on board may be ill, Branson sees cruises as a growth area. “Obviously what happened in Japan was horrendously unfortunate,” he said. “ I think the longer-term impact will be negligible. I think the fact that we’re going out of America means that I don’t think we’ll suffer. People are booking as much as they’ve ever booked right now.”
Virgin Voyages says it is one of the first cruise lines to use Climeon, a technology that generates electricity from the heat of the ship’s engine to reduce demand for fuel, and will also purchase carbon offsets.Single-use plastics are banned, and it is shunning buffets, leading to less food waste as well as avoiding the “staid” imagine of formal cruise dining. “We will be the first fleet that is going to be carbon-neutral from day one,” McAlpin said.
Like other Virgin brands, Branson’s Voyages line will target younger tourists with spas, a gym, 20 restaurants, DJ sets, drag queens and a running track. Children are not allowed. He is starting with four ships but could expand further.
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