Consumers and politicians called the online ad"sickening" and"irresponsible", saying it went directly against public campaigns denouncing domestic violence.Its cartoon style borrowed from 1950s and 1960s American pop-art made famous by artist Roy Lichtenstein and by a panel from a 1965 comic showing Batman slapping his sidekick Robin that has been reworked into a long-running Internet meme.
The head of Belgium's regulatory Advertising Council, Sandrine Sepul, said the agency had received 300 complaints from the public in 24 hours. Izico was ordered to explain itself, she said, adding that possible punishment could be decided"in a few weeks". Two regional politicians in charge of gender equality for Brussels and for the Wallonia part of Belgium said they had also called on the country's Advertising Council to act.
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