Consumers and politicians called the online ad “sickening” and “irresponsible“, saying it went directly against public campaigns denouncing domestic violence.Its cartoon style borrowed from 1950s and 1960s American pop-art made famous by artist Roy Lichtenstein and by a panel from a 1965 comic showing Batman slapping his sidekick Robin that has been reworked into a long-running internet meme.
The head of Belgium’s regulatory Advertising Council, Sandrine Sepul, said the agency had received 300 complaints from the public in 24 hours. Izico was ordered to explain itself, she said, adding that possible punishment could be decided “in a few weeks.” Le Soir newspaper asked how such an advertising campaign could be created in 2019 when, in Belgium, “every 10 days a man kills his wife or his ex. And every day a number of women are humiliated, raped, beaten.”
What happened to freedom of speech? Gender equality.
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