Behind Nike's Street Fighter Sneaker And Its Botched Release

released the shoe—whose tags indicate they’d been manufactured in 2020— only they’d released it without any kind of announcement whatsoever, and had sent the shoes straight to the company’s outlet stores, skipping retailers and Nike’s notorious online sales systems entirely.

“I found out about the sneakers being in the wild just days before Evo 2022,” Julio remembers. “A tweet to Justin Wong, with the inputs of Evo Moment 37 on the sneaker’s tongue tag, went viral. I saw the photo and freaked out. I wasn’t told that the sneakers were made or even released.”“I found out very quickly that they were hitting outlet stores and there were a few sales of them already online.

Julio says he quickly began working with fellow sneakerheads in the FGC, not only to get some pairs for himself, but to make sure that both Daigo and Justin Wong could get some as well. Contacting some sellers privately, and organising express shipping to Las Vegas , Julio managed to get his hands on enough pairs to accomplish his mission .“It ended up being fun and worked out. Both Justin Wong and Daigo knew I was working on something with Nike, as we needed their blessing,” Julio says.

but who was working at Nike at the time of the sneaker’s development, has equally bittersweet feelings about the shoe’s release. “I’m really happy that word got out, the FGC community have had a thrill hunting, and especially, that Daigo got a pair,” he tells. “I wish Nike would have told the story and amplified, but them’s the breaks. Now that the sting of the botched release has passed I’m happy that least it got made and out into fans hands.

For anyone who wants to get their hands on a pair, Julio says you should check out your nearest outlet store, at least if you’re in the US or Japan. And if that doesn’t work, pairs are currently selling for $200-300 on StockX, where in a nice touch the shoes have been given their original, intended name of “Evo Moment #37".

They're just white shoes

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