Apple's new iPhones shift smartphone camera battleground to AI

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Sophisticated artificial intelligence software and special chips play a major role in how a phone's photos look. FMTNews

The new iPhone triple camera ‘Deep Fusion’ feature is expected to be made available soon.

It was the kind of technical digression that, in years past, might have been reserved for design chief Jony Ive’s narration of a precision aluminium milling process to produce the iPhone’s clean lines. “Cameras and displays sell phones,” said Julie Ask, vice president and principal analyst at Forrester.

Apple will add that mode to its new phones when they ship on Sept 20, but Huawei and Alphabet Google Pixel have had similar features since last year. A special portion of that chip called the “neural engine,” which is reserved for artificial intelligence tasks, aims to help the iPhone take better, sharper pictures in challenging lighting situations.

Even very cheap handsets now feature two and three cameras on the back of the phone, he said, but it is the chips and software that play a huge role in whether the resulting images look stunning or so-so.

 

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