Amazon bans Chinese merchants for alleged attempts to bribe customers to write good reviews

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Offering gifts to customers to write positive reviews is a common practice in the Chinese e-commerce world but considered an abuse of the review system by Amazon. Sunvalley, which operates six brands from electronics to home appliances, generated US$697mil in sales from Amazon last year.

Three more Chinese consumer brands have been banned from selling on Amazon.com amid the US platform’s ongoing crackdown on attempts by sellers to solicit positive customer reviews, dealing a fresh blow to the “made in China, sold on Amazon” community.

“According to our investigation, the reason [for the ban] may be that some products offered gift cards to customers, which is allegedly in violation of the rules of the Amazon platform,” SACA said in the statement. The company has hired lawyers to “communicate, actively coordinate and [launch an] appeal” with Amazon in a bid to restore its sales on the US giant’s online stores.

Other gadget brands under Sunvalley, as well as its offline sales in the US, are not affected by the ban, the parent company said. “Recently, after a thorough investigation, we suspended a few well-known selling accounts because we found they were violating our clear and long-standing policy prohibiting reviews abuse,” Dharmesh Mehta, vice-president of worldwide customer trust and partner support at Amazon, said in a letter to the platform’s online vendors last month.

 

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