After building the world’s longest water slide, Malaysia’s Escape theme park founder set to create local indoor theme parks , expand brand overseas
PETALING JAYA, Aug 2 — The theme parks may be closed due to Covid-19 movement restrictions but the team behind them are still hard at work Case in point is the Escape theme park employees who are busy sprucing up the parks’ facilities to welcome visitors once they’re allowed to...
channel for the latest updates.PETALING JAYA, Aug 2 — The theme parks may be closed due to Covid-19 movement restrictions but the team behind them are still hard at work Case in point is the Escape theme park employees who are busy sprucing up the parks’ facilities to welcome visitors once they’re allowed to reopen amid Covid-19 pandemic.
Its founder Sim Choo Kheng, is also developing new games and new partnerships.Escape also owns KidZania Kuala Lumpur, an indoor themed family edutainment park.Sim believes that even with amusement parks being closed down, he couldn’t just sit and wait for the pandemic to be over to only be actively working on his new plans or revamping current facilities and equipment.
Asked how Escape was keeping afloat, Sim told Malay Mail that while Covid-19 has ravaged the theme park and attractions industry, it was able to weather through the lockdowns due to its ‘low-tech’ business model.“You will not find any roller coasters or drop towers in our parks. headtopics.com
“Mechanical rides like roller coasters present in most theme parks require burdensome operation and high maintenance costs are underutilised amidst the pandemic.”“In Escape, we were able to operate at a mere fraction as compared to the cost of many amusement parks worldwide.”
Building more indoor theme parksSim admitted that he was taken off guard when he was approached by many malls in Klang Valley this year to build indoor theme parks.“I never expected that malls would be keen on Escape’s model and honestly, the partnerships forged were quite fast.
“Malaysians have experienced the toll of the pandemic and a vital part to maintain our well-being is to pursue recreational activities and to have a good time.“What’s a better way to give a new lease of life to shopping malls by building indoor theme parks so that consumers can have fun and do their shopping errands in the future?”
He added that malls were also keen to have Escape’s style after its slide entered Guinness World Records in 2019 for its longest water slide.The future of shopping malls, according to Sim, would not just be focused on retail or food and beverages but also a huge portion of the entertainment sector once lockdowns are lifted. headtopics.com
Malaysians can look forward to having a good time in Escape theme parks built in malls once the pandemic heals. — Picture via Escape PJExpanding Escape overseasThe Penangite built Escape after seeing children play in a village in HoChin Minh City and that made him reflect on his childhood.
One that had fond memories of him climbing coconut trees, playing in streams and spinning tops.Sim whose childhood was built on climbing coconut trees built Escape to relive his yesteryears. — Picture via Escape PJAnd that led him to create Escape with rides and attractions to connect people to nature by overcoming their fear, handling problem solving activities and having strong team bonding.
However, he had his bitter share of disappointments when investors were initially not keen on his idea that a theme park without roller coasters would sell.His perseverance and grit, however, paid off with the creation of two Escape theme parks in Penang and the recent PJ indoor park.
This year, his brainchild is expanding to China and Sri Lanka.“China’s leisure industry has fully recovered from the pandemic and many of its theme parks are enjoying a 30per cent surge in visitor numbers as compared to in 2019.“I estimate that the opportunity China has offered is at least double of what the rest of the world combined. headtopics.com
“We will be building a theme park that resembles Penang’s outdoor park and something similar to the Paradigm Mall’s indoor theme park.”Sri Lanka, another tourist destination has a domestic market of 10 million but does not have any international theme park brands which is why Escape would be the first-of-its-kind.
As a proud Malaysian, Sim has always wanted to launch Escape as an international theme park brand by upholding to its highest standards.“Why can’t a Malaysian brand go overseas?“I’ve always wanted Escape to be Malaysian-born international theme park brand and am proud to bring our name overseas,” he said.
Currently, Escape’s projects in both countries are delayed due to the pandemic but the team are working on innovating its designs and rides. Read more: Malay Mail »
Plan to allow football fans back in stadiums submitted to NSC, says Ahmad Faizal
KUALA LUMPUR: Football fans could be making a return to stadiums to watch matches again, says Datuk Seri Ahmad Faizal Azumu.
Kelantan United won’t ‘park the bus’ against JDTII | Malay MailKOTA BHARU, July 31 — Kelantan United (KUFC) do not intend to “park the bus” (to use defensive tactics) when they meet Johor Darul Ta’zim II (JDT II) in the Premier League at the Larkin Stadium tomorrow night. Instead, KUFC head coach Nazrulerwan Makmor said the team would focus and play as...
Malaysia’s Nur Dhabitah stays consistent to make diving final at Tokyo Olympics | Malay MailTOKYO, July 31 — National diver Nur Dhabitah Sabri produced a consistent performance to advance into the women’s 3-metre (m) springboard individual final and stay in the hunt for an Olympic medal at the Tokyo Aquatics Centre here today. The 22-year-old steadily moved up the standings from ninth...
Bumiputera Agenda Steering Unit holds syndication session to address Malaysia’s p-hailing issues | Malay MailKUALA LUMPUR, July 31 — The Bumiputera Agenda Steering Unit (Teraju) held a two-day online syndication session with stakeholders to address issues in the parcel-hailing (p-hailing) services sector. P-hailing refers to food, beverage and parcel delivery services using motorcycles. In a statement...
Advocaat to take charge of Iraq in World Cup qualifiers | Malay MailTHE HAGUE, Aug 1 — Veteran coach Dick Advocaat will take charge of a seventh national team after being unveiled on Saturday as the new coach of Iraq, the country’s football association said on social media (IraqFA). It comes just months after the 73-year-old said he was retiring from the game,...
Venezuela’s Rojas smashes women’s triple jump world record to take gold | Malay MailTOKYO, Aug 1 — Yulimar Rojas of Venezuela jumped 15.67 metres today to smash the world record in the women’s triple jump with her last attempt, having already secured the gold medal. The previous record of 15.50m was set by Ukraine’s Inessa Kravets in 1995 in Sweden. The win made Rojas...
Workers at world’s biggest copper mine in Chile agree to strike | Malay MailSANTIAGO, Aug 1 — Workers at the world’s biggest copper mine, Chile’s Escondida, have approved a strike after rejecting the final contract offer proposed by multinational owners BHP. Chile is the world’s top producer of copper, making up 28 per cent of global output. The mineral accounts...