NEW YORK, July 27 — With TikTok’s surge in popularity, sound has become an essential for social networks. So much so that many artists have found success through the app’s trending videos. Recent research shows the impact of these “trends” in music and culture and how user behaviour can have a measurable impact in these areas.conducted by MRC Data and Flamingo, two independent groups, commissioned by TikTok, showed how receptive users were to sound and discovery.
While music is important to users, it is also important for the brands on the platform. 68 per cent of users revealed that they remember a brand if it used a song they like for their TikTok posts, and 58 per cent indicated that they have a better connection with the brand in such cases. As much as 62 per cent said they were even willing to find out more about the brand and 58 per cent felt more inclined to share the ad or tell people about it..
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