Ryanair ads banned for 'misleading' environmental claims | JOE.ie

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The advert was banned as 'the basis of the claims had not been made clear in the ads.'

A Ryanair advert has been banned in the UK for making misleading environmental claims.

In an advert aired in September of 2019, Ryanair claimed that it has the lowest carbon emissions of any major European airline. In similar TV and radio adverts, it was said that the airline had"low CO2 emissions", which resulted in a number of complaints being made to theThe ASA has since ruled that Ryanair broke rules based on its environmental claims, and that customers could be misled as a result. The advert now must be changed, and can no longer air in its current form.

Ryanair argued that when comparing the global operations of four other major European airlines to its own, it performed the best, though there was no clear definition of what a major airline was.Ryanair also said that when using the term"low CO2 emissions" in some of the ads, it meant"less than average", and that this was clear to consumers.

The ASA said:"We told Ryanair Ltd to ensure that when making environmental claims, they held adequate evidence to substantiate them and to ensure that the basis of those claims were made clear."Hit play to hear Carl Kinsella, Ellen Coyne and Dion Fanning on State of Us - Election 2020.


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