“Breakeven while continuing to invest in the property would be the direction [of travel],” he said, adding that in a normal year the group would spend about €1 million on its facilities to keep them up to date.
Its average nightly room rate will be about €190, net of VAT and breakfast costs, Mr O’Flynn said, compared with more than €200 last year. “The reason it has come down is because the mix is different. It was all summer season last year and more sleepers per room. Now, there’s more corporate and more of the shoulder season,” he said, citing a 50 per cent occupancy rate on that particular day.
Mr O’Flynn said about 75 per cent of its customers come from the domestic and British market, with the balance being international travelllers .
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