Battle to buy Manchester United: the big dos and don’ts for the next owners

Keeping Erik ten Hag as manager should be a priority for any new Manchester United owner. Photograph: Oli Scarff/AFP via Getty ImagesWhen Louis van Gaal walked through the manager’s door in July 2014 he was stunned at how the actual football had parity with Manchester United the Commercial Beast.

Supporters do not want a rent-a-quote proprietor who thinks the show is all about them but they do deserve to be taken notice of via regular contact and clear messaging. Admirably, United have a fans’ forum and fans’ advisory board that hold quarterly sessions, and this season supporters’ groups have been invited to cup competition media briefings with Ten Hag .

The signings of Casemiro, Christian Eriksen and Lisandro Martínez show that Ten Hag has a shrewd eye for a footballer, but the windows of 2013-2021 were a sorry cycle of farcical moves in the market embodied by Ángel Di María being the then British record £59.7m signing who did not wish to leave Real Madrid. Related here is the pre-Ten Hag series of misguided managerial appointments in David Moyes , Van Gaal , José Mourinho and Ole Gunnar Solskjær .

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