Political Advertisements on Social Media in the Popularity Competition for the 2024 Presidential Election

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Since August 2020, Meta has been publishing the advertising spending figures related to social, election, and political topics. These ad figures are displayed on Instagram and Facebook. This data represents Meta's commitment to transparency to the public regarding political activities. The next advertisement account with a relatively high value is the Bakti untuk Rakyat account. The account with the hashtag #TemanBakti features a description as part of the Prabowo supporter institution.The Bakti untuk Rakyat advertising expenditure in August-September 2023 amounted to around Rp 366 million. The spending then increased to Rp 502 million in October 2023.

Reviewed based on monthly advertising expenditure, Ganjar's camp saw a significant increase of 72 percent. The cost of advertising in August 2023 and September 2023 averaged at Rp 330 million, then increased to Rp 570 million in October 2023. Its three main supports came from Ganjar Nusantara Indonesia group, Melihat Indonesia, and GanjarFans.

The Dynamics of Social Media Posts during PDI-P's Announcement of Ganjar as Presidential Candidate The announcement by the Indonesian Democratic Party of Struggle (PDI-P) that Ganjar Pranowo will run for president in the upcoming election has been a hot topic on social media. Various reactions and opinions have been expressed by netizens, including those who support and oppose Ganjar's candidacy.

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