Why the body positivity movement is more relevant than ever today

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At the same time, differentiation on social networks has become a competitive sport., a profession that is exploding in the United States, provide advice on how to build an exceptional personality, both on digital platforms and in real life. Ensuring 360° success, private as well as professional, has swept the short-term ideal of a personal best off the scale. In this context, the obsession with thinness is losing its legitimacy.

"The body, the physique, the presentation are no longer just a component of one's personal brand," say researchers in social behavior at the University of Southern California. "You also have to include your style, your job, your humor, your creativity, your opinions, your tastes, your community, your beliefs, your hobbies? What younger people call "the vibe", and marketers call "the behavior".

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