Chloé is leading the way for sustainable luxury fashion. Will others follow suit? ♻️
The rigorous B Corp certification verifies and elevates the efforts of Chloé creative director Gabriela Hearst and CEO Riccardo Bellini.
Riccardo Bellini’smission to become a “purpose-driven” brand. At her recent spring 2022 show, Hearst introduced a new line of ultra-luxury pieces,Chloé Craft, which are made entirely by hand in an effort to support artisans.The B Corp stamp verifies and elevates those efforts, but it doesn’t mean there isn’t more work to do. “
Rather than a final goal, this certification makes a new stage in our transformation toward a purpose-driven model, reinventing how we do business,”the brand stated in a release. Importantly, it also outlines the brand’s actions beyond the product itself:
Chloénow has a board of external experts to review and approve its plans, and it is creating sustainability goals for employees across all departments to encourage company-wide engagement. Bellini adds: “B Corp offers us a powerful framework to accelerate and guide this transformation… By becoming B Corp today, we reinforce our commitment to continuously [challenge] ourselves to use our brand and our business as a force for good. headtopics.comLire la suite: Vogue.fr »
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