Leave It To Gigi, EmRata & Naomi To Ace One Of 2021’s Biggest Hair Trends

It was only last week that Vogue recounted the number of ’90s beauty trends that have made a big return this year – poker-straight hair was one of them. Nowhere was the mood more obvious than at the Versace X Fendi (or “Fendace”) event, where Gigi Hadid, Naomi Campbell, Emily Ratajkowski and Lily Donaldson (to name just a few of the famous faces walking in the show), wore their hair mermaid-long, glossy and glamorous. Off the catwalk, Demi Moore was also sporting the look. 

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These ’90s Beauty Trends Are Well And Truly Back

By Hannah Coates

Masterminded by hairstylist – and British Vogue’s contributing beauty editor – Guido Palau, the silky, smooth lengths came care of both wigs and strategically placed hairpieces, as well as straightening irons. For those of us at home, mirror-like shine and a straight, flyaway-free finish starts with haircare. 

Look for smoothing shampoos, like Oribe’s Run Through Detangling Shampoo, as a first port of call, and ensure to always blow dry the hair shaft downwards using a nozzle, to keep frizz at bay. After that, leave it to your straighteners to do the hard work for you. Finish by taming frizz with a finishing cream, such as Larry King’s A Social Life For Your Hair. Consider it the ultra-luxe way to wear poker-straight hair now, and see some stellar inspiration from the greats, below.