Vetements is back. The label, headed up by Guram Gvasalia, -co-founder with Demna Gvasalia, who decided to leave in September 2019 to focus on Balenciaga- previously launched its own burger menu. Having been a victim of its own success (10,000 requests for just 2,000 burgers available) the brand is bringing back its fast-food menu. Here are three good reasons to try it.
- Because it’s plant-based
After hosting its 2019 Paris Fashion Week collection show at the McDonald's on the Champs-Élysées, Vetements is now revealing its own burger menu. On the menu? A vegetarian sandwich with fries and lemonade, with packaging stamped with the label's logo in neon yellow. It comes with a secret sauce, fries and lemonade.
- Because it's limited edition
The burger is exclusively found at the café on the last floor of KM20, a concept store launched by Olga Karput at the moment, but it will soon be available in selected restaurants. The next step? South Korea.
- For its collector's edition wrapping
Vetements has switched out its signature black and white logo for a neon yellow one. It is without a doubt the most fashionable burger of the season.
Also on Vogue.fr:
These are the key men's fashion trends for Spring/Summer 2021
Translated by Maria Atallah
