Yeezy at Gap: Kanye's bringing his brand, but not his kicks

Forbes estimates Kanye West is worth US$1.3 billion. The rap superstar will design adult and kids' clothing that will be sold at the chain's stores next year. Yeezy is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won't be sold at Gap stores.

San Francisco-based Gap Inc., whose sales are dwindling, hopes the deal will keep it relevant with shoppers. For Yeezy, being in more than 1,100 stores worldwide could get the brand in front of more people.of what the collaboration might look like: bright colored hoodies, jackets and T-shirts. West has a history with Gap. He worked at one of its stores in Chicago as a teenager. And he told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.Shares of the retailer jumped 16% in premarket trading.

'Oh Jizz!' ...

Gap can proudly boast this Trump supporter

Who is going to wear Kanye’s ugly clothes Please people just take a look at the crap he designs

If there’s something I could care less about, I’d be surprised.

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