Why drinkers are going mad for mead

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Crystal Luxmore reports on the growing thirst for mead, a beverage sweetened with honey and lighter than beer

The founds of innovative food brand New Skew launched Royal Canadian Mead in 2018.Calgarians drink a lot of suds at National, a chain of four rollicking craft beer bars, each with more than 60 taps. But across them all this summer, the bestselling keg is a mead.

Molyneux, his cousins, aunt and uncle started Fallentimber on their apiary in the Foothills of Alberta in 2010. They are third-generation beekeepers and Molyneux and his cousins wanted to move back to the farm, so they looked for a way to make a product on-site that could employ more than one person. That’s when they found mead. They opened with traditional meads, and after tasting session meads in the United States, they began brewing their own in 2012.

“Session meads are popular because they’re a whole lot faster to make than a full-on mead at 11- to 14-per-cent ABV [alcohol by volume], and you’re using less honey so the cost to produce is lower, letting makers do larger batches and reach more people,” says Vicky Rowe, executive director of the American Mead Makers Association and founder of North America’s biggest mead website,“And from the consumer side, lower ABV meads in cans are a more casual and approachable beverage – people can drink...

 

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Almost as sweet as seeing a friend from first year residence and now beer expert/entrepreneur/journalist crystalluxmore in my morning newspaper!

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