– each with its own strikingly minimalist cover containing only a symbol of the story inside.opera glasses. She plays with other space on the cover, too, such as filling the spines with text. Paulson spoke to The Globe about launching her business, a book cover’s real estate and designing book covers in the digital age.
It was. I love some of the new design direction publishers have taken with their classics line, particularly Penguin U.K. But I remember walking into a large chain to purchaseas a gift for my husband. There were three different editions, and all of them used historical and/or feminine imagery. I found that I couldn’t relate to any of them, and yes, I have read the book. I wondered what would look like were it set in our era and designed to appeal to a contemporary audience.
From a designer’s perspective? I’m as free as the publisher allows. However, cover design serves two purposes: to best convey the essence of the book, and also best convey a reader’s expectations of the book. As a designer, I’m bound by certain market tastes, really, and the more important the book, the more opinions – from sales staff, the publisher, the editor, author, agent … all the stakeholders, really – must be taken into account.
What’s your creative process for deciding the one iconic symbol that will appear on the cover for each title?
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