Six-million-kilogram backlog of halloumi and nowhere to sell it

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ICYMI - With a drastic slump in tourism, Cyprus wants its embassies to help sell its heritage cheese to new markets

As the country attempts to move the product, a conundrum has surfaced: Cheesemakers don’t want to sell the old product, fearing it would cause prices to fall, so buyers are being shipped fresh product. Meanwhile, the older inventory sits in storage while marketers determine how best to offload it.

reports. Europe constitutes 50 per cent of its market, with Britain and Sweden its top customers there, but they can’t absorb the full backlog.Article content

 

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