Shopping mall drop out: Where did my retail apathy come from?

On a vacation in Italy a few years ago, my mother and sister were unleashed on the leather markets of Florence, euros at the ready should the faintest temptation arise in the form of a wallet, purse or some other treasure. I, on the other hand, was rolling my eyes while holding their bags as they ransacked the stalls. Really, I wanted to ditch them and go to the Uffizi gallery or do anything that didn’t involve acquiring more trinkets.

So where did my apathy come from? I’d chalk it up to shopping feeling more like a bore than a special experience, especially when it comes to the monotony of what’s actually available to buy at accessible price points. The designer pieces I’m drawn to are usually outlandish . But given that I mostly work from home in leggings, that kind of purchase is impossible to justify.I’m not the only fashion professional who has become disinterested in shopping.

As a result, brands are completely rethinking their retail model to lure shoppers, such as me, back, often with a focus on entertaining their patrons. “I think especially for the younger generations, people are looking for a unique experience,” says Eileen Halpin-Tarrant, a Toronto-based retail expert. As president of Oberfeld Snowcap Advisory Services, Halpin-Tarrant works with retailers to secure leases on a variety of locations, many of which are becoming showrooms rather than shops.

Entertainment isn’t the final word, though. “I think the biggest problem with multibrand luxury retail is a lack of differentiated product,” Sherman says“You might differentiate the experience, but if the product isn’t differentiated, people can just look on their phone and find a better deal.”

Lol, not having the money maybe? (Duh) The greedy bastards keep wages down & then wonder why there's so few people who can afford to buy their crap. All their $ is going to rent. So people get used to NOT buying their crap & come to realize they really don't miss it very much!

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