The annual ride, which started in 2009, is billed as promoting cycling as a key form of transportation and fuel-conscious consumption. It is also meant to encourage body positivity. Organizers stress, however, that participants aren't required to ride completely in the buff, telling them to get "as bare as you dare."
"It's a very freeing experience, and definitely something that you should do once in your life for that freedom," he said before joining about 100 fellow participants who were having their bare flesh adorned with body paint and glitter. "It's just feeling comfortable with your own body and it's OK to look at other people too, compare or not compare or just see how other people feel comfortable in their own bodies," Jordan said.
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