One day in Ottawa and a catastrophe of vaccine messaging - Macleans.ca

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Shannon Proudfoot: From a television appearance by NACI's chair to a confounding response by the health minister, confidence in COVID vaccines took a beating

Monday was an absolutely hideous day if what you wanted was clear, useful, confidence-boosting communication about COVID-19 vaccines in Canada. If you wanted…the horrible opposite of that, then it was a good outing.

In Monday’s press conference, NACI Vice-chair Dr. Shelley Deeks provided an update on the Janssen vaccine , saying the advisory group recommended that, like AstraZeneca, it should be offered to people age 30 and up “if the individual prefers an earlier vaccine rather than waiting for an mRNA vaccine and if the benefits outweigh the risks.”

In response, the constant mantra for everyone from public health officials to Prime Minister Justin Trudeau—who himself got the AstraZeneca vaccine on April 23—was “Take the first vaccine you’re offered.” Hajdu began by thanking NACI—the same advisory group that had just sparked widespread anxiety and resentment with their muddled communications—”for their ongoing work” helping provinces and territories decide how to deliver vaccines to Canadians. Then she said, “If any Canadian is questioning whether a vaccine is right for them, the best place to get information is from their health-care professional.

Hajdu decided not to see it that way, adopting a delicately aghast air. “Mr. Speaker, it’s somewhat disconcerting to see the member opposite trying to instil fear in our health-care institutions that of course guide patients toward the best medication for them,” she said.

What came next was one of those moments you sometimes get in statements or interviews with public officials, where you can pinpoint in real-time the single sentence they utter that is going to obliterate everything else. Quach-Thanh inexplicably chose to express the very low risk of a serious blood clot in the most emotional and dramatic narrative way possible—the sort of framing that lodges in people’s minds and conversations, whirling around over and over like an anxiety carousel.

 

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Good grief......thank the powers that be for Evan Solomon!

‘’Rempel Garner often relishes playing a critic role a little too much” In this one sentence all you need to know about

Naci needs basic media training quickly

As an immunocompromised individual, I made sure I read the NACI guidelines. This is no surprise to me, and I wonder why it is to people who should do their own homework.

From the April 23rd NAC guidance. Journalists of limited understanding and effort are creating the lack of confidence they complain of.

From March 16th NACI guidance. Journalists of limited understanding and effort are creating the lack of confidence they complain of.

Imagine how much better this would have gone with Philpott

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