Newmarket names ‘chief positivity officer’ to raise community spirits amid coronavirus pandemic

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A group of 10 ambassadors has been tasked with using social media to spread ‘positivity, happiness and humour’ by sharing stories of the community’s bright side and perseverance

/The Canadian Press

Taylor said with anxiety levels rising through the town, located about 50 kilometres north of Toronto, he wanted to try to anticipate how residents may be feeling as the pandemic continues. To help on that front, positivity ambassadors and residents are being encouraged to communicate with family members, neighbours, friends, favourite local businesses, and people in need.

With negative COVID-19 news pouring in from around the globe, ambassadors will aim to bolster spirits by sharing good-news local stories, help provide a laugh or two, and make people feel stronger.As part of the campaign, called #StandApartTogether, the town appointed customer service centre supervisor Jamie Boyle to serve as chief positivity officer.

Boyle, 46, who created a popular long-running weekly staff newsletter with inspirational quotes, facts and feel-good pictures and videos, was a great internal candidate, Taylor said.

 

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