Fire & Flower reports that convenience coupled with a personal touch is thanks to leveraging the Hifyre digital retail platform . Powering every customer interaction in-store and online through fireandflower.com, it thereby allows for “quick and easy pickup at the store.”notes a statement from Fire & Flower.
And if a member is interested in more than cannabis and snacks, the Circle K store also provides visitors with an opportunity to fill up their vehicle or get it washed. “This convenience-based shopping model is a major step change in the industry and provides a competitive advantage for both Fire & Flower and Circle K in the transformation of the cannabis consumer shopping experience,” Stéphane Trudel, CEO of Fire & Flower says in the statement.Article content
That said, the Brampton location is just a start. “Fire & Flower anticipates reaching a total of 10 Circle K co-located stores operating using its technology and brands within the next 12 months,” Trudel reports, pointing out that two such pilot stores are already up and running in Alberta.
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