Manitoba reworks six-figure ad campaign after recent spike in COVID-19

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The campaign, once focused on economic recovery, is becoming more about health precautions

At one point in July, Manitoba had flattened its infection curve so much that there was only one known active case. That stood in sharp contrast to every other province west of New Brunswick.Winnipeg offered to be the site for a shortened Canadian Football League season and the government launched advertisements on billboards, social media and elsewhere with the message: “Ready. Safe. Grow.”

While some physical billboards have yet to change, electronic ones in recent days have been swapped out to feature a new “Know The Facts” slogan, along with pictures of recently adopted colour codes — red, orange, yellow and green — to denote different levels of restrictions that can be imposed if case numbers rise.

When the campaign first began, the Opposition New Democrats said it ignored health concerns and was a premature taxpayer-funded victory lap for Premier Brian Pallister’s Progressive Conservative government. Even the revamped one is using dollars that could be better spent elsewhere, the NDP has suggested.“The premier doesn’t get it. Spending ...


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Spike in deaths? Hospitalizations? ICU cases? Those are the only numbers that count. Anything else is the media inciting panic. Casedemic

'This week the CDC quietly updates the covid number to admit that only 6% of all the 153,504 deaths recorded actually died from Covid. That's 9,210 deaths. The other 94% had 2-3 other serious illnesses and the overwhelming majority were of very advanced age.'

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