Growing with the sun: Cannabis companies look to outdoor cultivation

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A planting machine crawled along the 100-acre Good Farm in Brant County, Ont. on a sunny June day, dropping seeds into the soil in the middle of the COVID-19 pandemic.

Behind the wheel was an employee of 48North Cannabis Corp. one wouldn't usually expect: chief executive Charles Vennat.

While many pot producers started out with massive indoor facilities to prepare for the legalization of cannabis in Canada, a handful have turned to outdoor cultivation in order to take advantage of savings from free sunlight and lower electricity and staffing costs. Most say savings make outdoor cultivation attractive. A 48North spokesperson said some studies show cannabis grown indoors can cost $2 per gram to cultivate.

"Some went just extremely large scale where other producers started with a more slow and steady approach and I think are scaling up moving into this season," said Robyn Rabinovich, a senior account director at Hill and Knowlton Strategies, who has worked for CannTrust Holdings Inc. and TerrAscend. "When you consider indoor growing, you're talking about easily 1,000-watt lamps for every 20 square feet or so and rooms with 100,000 watts of lights, burning 12 to 18 hours a day. It's incomparable."


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Who the hell wants outdoor weed?

For sure Great business to be into it...

great. so the whole country can stink

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