Facebook launches TikTok-like product inside Instagram

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Similar to TikTok, Reels users can record short mobile-friendly vertical videos, then add special effects and soundtracks pulled from a music library

Those similarities led TikTok Chief Executive Kevin Mayer to call Reels a “copycat product” that could coast on Instagram’s enormous existing user base after “their other copycat Lasso failed quickly.”

Vishal Shah, Instagram’s vice president of product, acknowledged the similarities in a Tuesday video conference call with reporters and said that “inspiration for products comes from everywhere,” including Facebook’s teams and “the ecosystem more broadly.”

 

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Book it face to face

Copycats and big fat liar, cannot believe FB goes down this road. Will remove all of it’s products from my devices.

heidilegg Monopolies setting us free!!

tl;dr Instagram Reels

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