, a database maintained to provide transparency around political and other advertising, unless the creator pays to promote the post using the company’s advertising tools.
Facebook’s political ad policies have been under scrutiny in the run up to the U.S. presidential election in November, with the company’s decision to exempt politicians’ ads from fact-checking coming under fire from some regulators and lawmakers. The company said on Friday it would require political candidates running sponsored content campaigns to be “authorized”, which means they must go through an ID verification process.
A Facebook spokesman told Reuters that the Bloomberg campaign was not the only political campaign that had asked about Facebook’s policies regarding sponsored content.
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