More educated, affluent citizens are more likely to vote; conversely, lower-income and less-educated citizens are less inclined to voteAlthough younger Canadians overall are less likely to turn up at the polls, not all young segments are disinclined to cast a ballot. Some of the more affluent, educated PRIZM groups are in the top tier of voter turnout. Efforts to engage younger Canadians should focus on those without university educations who are lower down on the socioeconomic scale.
Similarly, when it comes to engaging newcomers and second-generation Canadians, the parties have some work to do. Only three of 16 PRIZM segments with a “high” cultural diversity index rank above-average for voter turnout and they are all well-off segments. Many of the remaining segments fall near the bottom of the list. The engagement challenge, therefore, needs focus.As noted, voter turnout jumped by over seven percentage points in the last federal election.
Rupen Seoni leads an industry practice area that includes the public sector, health care, energy and not-for-profits. Rupen appears regularly on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.is the premier marketing and analytical services company in North America. The company offers a full range of analytical services to help customers turn data and analytics into insight, strategy and results.
The ones who voted for JustinTrudeau in 2015 are all to stoned to bother voting this time. TrudeauMustGo
Some of us haven't forgotten the Trudeau 'Liberals' exploiting a dead child for their own selfish gain
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