Their similarities? Four doors, front and/or all-wheel drive, base prices at or below $30,000, efficient four-cylinder engines, and surging sales volume. Then there was the biggest similarity of all — they were available in sufficient numbers to generate more sales in 2022’s first-quarter than during the same period one year ago.
The desire for improved fuel efficiency in a high-price fuel era may have no bearing on the matter. With dealers unable to build any kind of inventory whatsoever, simplyOn the one hand, Canada’s overall new vehicle market suffered a 12-per-cent year-over-year decline worth nearly 50,000 lost sales in Q1. The car market plunged 26 per cent, a loss of more than 13,000 units in only three months.
In an environment like this, any improvement is noticeable. But these nine affordable, efficient, and at least somewhatcars didn’t merely produce a modest uptick; they turned 2021’s first-quarter share of the car market — 21 per cent — into a 31-per-cent grab.Canadian sales of the Mazda 3 have been in steady decline for more than a decade. Over 50,000 3s were sold as recently as 2008. By 2015, Mazda was no longer able to sell 40,000 3s annually.
Often mocked and ridiculed for its third-world rental car vibes, the Mitsubishi Mirage has one key element working in its favour: disappearing competitors. Not only are conventional subcompacts such as the Toyota Yaris, Hyundai Accent, and Chevrolet Sonic off the market, so too are the Mirage’s more direct rivals. The Nissan Micra called it quits in 2019 and GM pulled the plug on the Spark earlier this year. Canadians looking for a sub-$15K new car now have one option: the Mitsubishi Mirage.
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