Doug Ford's war on legibility - Macleans.ca

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Tabatha Southey: What's interesting about Ontario's new licence plates is that after sunset, or when caught in headlights, they do not perform the one task a licence plate has, traditionally, been designed to perform

Well, the rest of Canada, here’s where we’re at in Ontario right now: I thought I should give you the lay of the land in case any of you were planning on visiting us this summer.

Please make sure your child has a fresh colouring book when you approach those signs. You don’t want their “What I Did on My Summer Vacation” essay to read, “Died a little inside.” The signs are old but we have some news in Ontario and I think it’s big. This month, Ontario launched its new vehicle licence plates and what’s interesting about these new plates is that they cannot be read at night or in bright light.

“We have gone through a rigorous testing program with our stakeholders to ensure that the new plates for Ontario are durable, are absolutely reflecting the key information that the people need to be seeing,” Thompson said. The plates are blue, very blue, Conservative blue, with white letters on a blue background. There is a pointless random swirl thing going on. It gives the impression that someone has absentmindedly run a paint roller over your licence plate but presumably it is intended to give the impression of “dynamism.”

“We’re working with 3M [who manufactured both the new plates and the apparently fatally flawed older model] to solve the problem, any plates that are out there will have to be replaced,” he said and at a glance this would be one in a long series of Doug Ford self-owns. It’s tempting to file this episode alongside the mandatory on pain of heavy fine anti-carbon tax gas pump stickers that peeled off if you looked at them funny, or looked at them normally, or carefully averted your gaze.

 

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They had one job to do and they couldn't even do that right. 'A Place To Grow'...is that a reference to Doug Ford's waistline?

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