The move signals the end of an era for Dollar Tree, which has long based its business on the price point, as inflation pushes up the cost of many goods.
The company recently rolled out the higher price in select stores, and the tests “have demonstrated broad consumer acceptance of the new price point,” Witynski said. Dollar Tree plans to bring it to more than 2,000 additional stores in December and complete the rollout by the end of the first quarter of fiscal 2022.
The shares jumped 5.9 per cent at 9:36 a.m. in New York after the company reported results that slightly beat Wall Street’s expectations. Dollar Tree also narrowed its earnings forecast for the year to US$5.48 to US$5.58 a share, compared with a prior outlook of US$5.40 to US$5.60.
If they don't change their name they should be sued.
Let’s go Brandon
Inflation-Adjusted Dollar Tree
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