Darko Bandic/The Associated PressThe medieval walled city of Dubrovnik, Croatia last year squeezed 2.3 million tourists onto its cobblestone streets – up 11 per cent from 2018. And before COVID-19 effectively shut down the global tourism industry, the UNESCO Heritage town was on pace to welcome even more visitors in 2020. But all that activity came at a cost: extreme overcrowding, damage to historic sites, strained infrastructure and disgruntled locals.
But some travel professionals feel that setting the bar at simply minimizing the negative effects of tourism can no longer be the goal. Instead. Kelley Louise, founder of, a New York-based non-profit that advocates for sustainable travel, says “regenerative tourism” could be the future of the industry. “The idea is that with so many stakeholders looking at the industry as a whole, sustainable tourism should be the norm," she says.
Dens says there are a lot of companies out there that believe they’re sustainable but don’t fully understand how to put the concept into practice, let alone how to move beyond that notion toward regenerative tourism. “Sustainability is good, because you do less harm to the environment, more good for the people and take on more social responsibility,” she says.
Nope. Not an option. You can't trust the airlines (who continue to book knowing there won't be flights) and use their customers as interest free loans while padding the executive pockets and holding out their hats for more subsidy!!! Absolutely criminal!!!
Sustainably resetting what exactly?
No
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