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“It was very important to us that our brand not only stands for good coffee, but for gender equality and making a positive change in the world, one bean at a time,” Cornejo says.Advertisement 3Their No Closets Pride blend helps the End of the Rainbow Foundation, supporting LGBTQ refugees persecuted in their own countries.
Early success sometimes meant roasting beans at 2 a.m. to meet demand; a pre-order sellout of their holiday blend last November caused another all-nighter. “I’m very emotional we survived because a lot of businesses didn’t,” says Cornejo. “It’s the strength of our partnership,”“I had one mother tell me, ‘my daughter just came out to me, and I’m buying Pride blend to show my support of her. Now we’re going to have coffee together,’” Savage says.
Fun but bad idea business decision
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