CBC Sports commits to gender balance in its coverage

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CBC Sports commits to gender balance in its coverage Globe_Sports

Bianca Andreescu celebrates after winning the U.S. Open final against Serena Williams on Sept. 7, 2019. Andreescu is only one of a host of Canadian women's sports stars.From Brooke Henderson to Bianca Andreescu to Kia Nurse, the Canadian sporting landscape is jam-packed with female stars.Chris Wilson, the executive director of CBC Sports and Olympics, knows as a father of three daughters, female sports role models seldom take centre stage.

CBC made the announcement two days before International Women’s Day, and in conjunction with its “I Commit” campaign, which features Canadian athletes such as sprint star Andre De Grasse committing to supporting girls in sport. “We’ve just decided that it’s one of the best ways for us to differentiate ourselves. . . because we, as a public broadcaster, have different measurements and different sorts of commitments to audience and a different mandate,” he said.

The numbers around female participation in sports are sobering. Girls participation in sports drops by 22 per cent when they reach adolescence. And 84 per cent of adult women don’t participate at all. If a girl hasn’t played a sport by the age of 10, there’s only a 10 per cent chance she’ll be physically active as an adult.

“Big stories that affect Canada or Canadians, you know, national events of importance, when the Raptors go on a run like they did, of course we’re going to pay attention to that. But on a regular Thursday night, regular-season game, it’s got enough coverage.”

 

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Globe_Sports How stupid can they be

Globe_Sports Good thing they are funded by taxpayer if not broke

Globe_Sports This decision was made following two years of indigenous consultation.

Globe_Sports Thats why God invented womens beach volleyball.

Globe_Sports 'Today on CBC, the Moncton Maulers are playing the Saskatoon Sisters. Great crowd, eh Stu? Yeah, there's gotta be 80 people here today.'

Globe_Sports Lame

Globe_Sports Well, CBC has a much bigger diversity problem than coverage. They need to ensure their viewers are gender balanced! It's very important for them to get more diverse minorities, lesbians and trans folks to watch CBC while forbidding the white racist cis male majority to watch it.

Globe_Sports CBC still does sports?

Globe_Sports By gender balance does that mean a balance of the preferences of viewers?

Globe_Sports Maybe their 6 remaining viewers will appreciate that virtue signal

Globe_Sports Who gives a shit?

Globe_Sports Told the wife to let me handle the grillin' after what she did to the poor steaks..., those things were LEARTHER haha

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