Burger King said on Thursday it would add its plant-based Impossible Whopper sandwich to its popular 2 items for US$6 promotion, a sign that fast-food chains are trying to reach more customers with affordable options.
Rival burger chain McDonald’s Corp. last week expanded its trial in Canada of vegan burgers made by Beyond Meat and lowered the price of its plant, lettuce and tomato sandwich by 50 cents to $5.99.The latest promotion is available for a limited time at participating restaurants where diners can choose from the Impossible Whopper, spicy crispy chicken, crispy chicken and its signature Whopper sandwich.
Burger King, owned by Restaurant Brands International Inc., was one of the first large fast-food chains to introduce a plant-based option and rolled out the vegan burger made with Impossible Foods’ patty across the United States last August. The Impossible Whopper is about US$1 to US$2 more expensive than a regular Whopper, based on the location of the restaurant.
Mmmmm soy.
Read the ingredients list first.
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