The pandemic, which coincided with many millennials becoming parents, has only made parenting more difficult, he adds. By “sinking their feet into the nostalgia of comfort food,” General Mills’ campaign comes at a time when millennials are thinking back to their youth and the freedom they once felt. It’s as much about comforting themselves as it is their own children.
“On the one hand, their own freedom now doubly lost as young parents and in the pandemic,” says Moore. “And on the other hand, as parents thinking of their own childhood as they’re now in this moment of crisis with their own kids at home.”Article content continued’s Mario Lopez to host a cartoon drive-in at the Rose Bowl in Pasadena, Calif. on Oct. 3 at 10 a.m. PT .
This bizarre launch of putting people in their cars to watch television at a drive-in for the sugary Saturday morning cereals is just throwing all of the 2020 media signifiers in a bowl and pouring milk on it.With the event, Moore highlights, the company is tapping into several different generations at once : drive-ins from the ‘50s and ‘60s, and Saturday morning cartoons from the ‘70s and ‘80s.
“We’ve lost sleeping in. We’ve lost Saturdays being different from workdays. We’ve lost movies being different from television. And we’ve lost watching TV for fun as being different from watching a screen for work. So this bizarre launch of putting people in their cars to watch television at a drive-in for the sugary Saturday morning cereals is just throwing all of the 2020 media signifiers in a bowl and pouring milk on it,” says Moore, laughing.
keep it in the US consumers have enough high sugar garbage foods to chose from now, nothing to celebrate when so many people now are sick with diseases from horrible diets
impossible since all grains are now GMO..nothing is natural anymore
Millennials on CERB buy and donate to the food bank for pwd living in poverty.
Zero wooing required, I'm all in on everything!
Stick to avocado toast ;) 🥑🍞
Hey posner416 this is for you. You can call it Vintage Cereal.
I'm still waiting for Count Chocula!
Cancer causing cereals.
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