BEYOND LOCAL: Cinema scholar explains how AI is upending the film business

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Ongoing strikes by the Writers Guild of America and the Screen Actors Guild were sparked in part by artificial intelligence and its use in the movie industry

The following article, written by Holly Willis, University of Southern California originally appeared on The Conversation and is published here with permission:

I typed the following sentence into ChatGPT: Create a script for a 5-minute film featuring Barbie and Ken. In seconds, a script appeared. I now have a moving image clip on my desktop that I can add to the script and shot list, and I’m well on my way to crafting a short film starring someone sort of like Margot Robbie as Barbie.

Writers fear that, at best, they will be hired to edit screenplays drafted by AI. They fear that their creative work will be swallowed whole into databases as the fodder for writing tools to sample. And they fear that their specific expertise will be pushed aside in favor of “prompt engineers,” or those skilled at working with AI tools.

In addition, earlier this month, a company called Fable released Showrunner AI, which is designed to allow users to submit images and voices, along with a brief prompt. The tool responds by creating entire episodes that include the user.

Source: News Formal (newsformal.com)

 

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