The black-and-white film, directed by Grammy Award winner Mark Romanek, was shot using a rare 65 mm camera. According to Tiffany & Co.’s Executive VP of product and communications, Alexandre Arnault, the film was conceptualized as an exploration of fearless creativity.
“‘Lose Yourself in Love’ embodies the beauty of self-love and empowered elegance,” he said. “Beyoncé is an inspiration to so many because she embodies these qualities. We are honoured to continue our partnership for the second year in a row and usher in an exciting new era of love.”Beyoncé And Jay-Z Eat Pizza And Swig Champagne In Loved-Up ‘Tiffany & Co.
Tiffany & Co.’s ongoing partnership with Mr. and Mrs. Carter supports its About Love Scholarship Program — a collaboration with Beyonce’s BeyGOOD charity and Jay Z’s Shawn Carter Foundation. The specialty retailer pledged $2 million in scholarship funds for students of Historically Black Colleges and Universities in creative fields like the arts.the new campaign video serves as a close second and even features the holographic horse pictured on the album cover.
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