Behind ads and subscription fees, CBC Gem is hiding sparkling Canadian content at a time it could freely shine

Renée Sigouin, Cindy Salgado, Rena Narumi, Tiffany Tregarthen, Matthew Peacock, Jermaine Spivey, David Raymond, and Doug Letheren.That English-speaking Canadians don’t watch as much homegrown television or film as folks in other countries has been bemoaned by creators and cultural nationalists for generations.

No, I’m really asking, because CBC – currently in CRTC hearings regarding its program licensing renewal – won’t say. You can look at Bell’s reports to investors to learn how many Canadians are signed up for Crave , but CBC, which all Canadians invest in at $34 per capita a year, says the number of downloads of the Gem app or paid subscribers to its Gem Premium version is “confidential for competitive reasons.

Daniel Bernhard, executive director of Friends of Canadian Broadcasting, agrees a premium version of a public service is problematic.

But few are going to be converted to that cause while the Mother Corp. is happily semi-privatizing itself through Gem Premium.

Great article by nestruck . Said this many times here: CBC is missing out on a chance to get the elusive younger viewers on board for great Canadian content via Gem and quality information via CBC News Network. But don't ask them to pay twice.

Yes the ads drove me nuts too

This article itself is also hiding behind subscription fees...

If they were to get rid of the subscription fees thet may not be able to fund or distribute a lot of this content. What's the solution? Running a streaming service is exceptionally expensive.

The ads aren’t really a big deal for the free content, and premium only gets rid of the ads and unlocks CBC News Network. Easy for you to say they should get rid of a subscription option when all of your articles are behind a paywall

Maybe the time has come to dust off and re-examine some of the basic premises that, from the start, were to guide the CBC -

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