So far, the strategy seems effective. “The Invisible Man,” “The Hunt” and “Emma” hit VOD on Friday, and by midafternoon all three had appeared on the iTunes charts.
. The movies that don’t opt for digital distribution in the coming weeks will need to be redated, creating a backlog of competition that could disrupt traditional demarcations between the summer blockbuster deluge and awards season. For directors and other creatives who still romanticize the collective moviegoing experience, a VOD exclusive means curtailing or altogether forfeiting the time their work can be seen on a big screen. Autumn de Wilde, the director of “Emma,” which opened Feb.
“I’m not excited about what’s happening to theaters or my friends or all those amazing PAs that are hand-to-mouth and don’t have a union protecting them,” de Wilde said. “I am worried about all of that and how people are going to pay their bills because I was a single mom and I had many, many lean years. But those movies I watched with my daughter cheered us up. ‘Bringing Up Baby’ cheered us up, ‘Pretty in Pink’ cheered us up, any Jennifer Aniston movie in Hawaii always cheered us up.
When James Bond is available on streaming?
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