STORY CONTINUES BELOW THESE SALTWIRE VIDEOSBy Andrew Cawthorne, Kate Holton and Aislinn Laing
That professionalisation has underpinned the success of the ninth Women's World Cup, which ended on Sunday with Spain beating England by a single goal in a final that pitted the two European countries with the strongest domestic leagues against each other. In broadcast rights, the women's game has struggled to compete. The FIFA president, Gianni Infantino, threatened Europe's"Big 5" nations with a TV World Cup blackout unless their broadcasters upped their offers.
"Women's football domestically is still in start-up phase," Lisa Parfitt, director of Women in Football and co-founder of sports marketing agency The Space Between, told Reuters of the game in general."So it's a matter of investing."
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