Amazon gets into health tracking with Halo Band, challenging Apple, Fitbit

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The device\u0027s features include 3D scans for body fat and voice\u002Dtone detection to analyze emotion

“Despite the rise in digital health services and devices over the last decade, we have not seen a corresponding improvement in population health in the U.S.” said Maulik Majmudar, Principal Medical Officer for Amazon Halo, in a statement. Majmudar said Amazon seeks to use its expertise in software designed to detect and analyze patterns to help people learn and maintain better habits.

The company is offering invite-only early access to the Halo beginning Thursday with an introductory price of US$64.99 that includes six months of the service for free. Insurer John Hancock, a unit of Manulife Financial Corp., said on Thursday that it would let customers link Amazon Halo data to a wellness program geared toward rewarding customers for healthier habits.

Fitbit’s shares slipped slightly after the announcement. They were little changed at US$6.43 at 10:45 a.m. in New York. Amazon in recent years has launched new devices at press events held in September. With the COVID-19 pandemic making many in-person events impossible, Amazon hasn’t announced plans for a similar showcase this year.


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